Royal Air Force (RAF) Digital Sound Skills, 6 by WCRS

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Sound Skills, 6

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Industry Government & Other Authorities
Media Digital, Interactive & Mobile
Market United Kingdom
Agency WCRS
Creative Director Ben Longland
Creative James Hodson, Jason Keet
Designer Craig Townsend, Darren O'Donoghe
Released January 2017


D&AD 2017
Crafts for Advertising Sound Design & Use of Music for Digital Marketing Wood Pencil

Credits & Description

Agency: Wcrs
Client: Royal Air Force
Sound Designer: Steve Lane
Creative Director: Ben Long
Designer: Darren O'Donoghe
Designer: Craig Townsend
Agency Producer: Alex Honnor
Account Handler: Will Lever
Account Handler: Laura Hale
Account Handler: Lawrence Beatt
Director of Technology: Dave Gordon
Digital Strategy: David Blackett
Digital Strategy: Duncan Mclauchlan
Creative Technologist: Gon Fernandez
Creative: James Hodson
Creative: Jason Keet
Planner: Matt Rhodes
Planner: Olivia Stubbings
Digital project manager: Sam Child
The RAF needed to recruit Intelligence Analysts: people who intercept and analyse hostile communications. They wanted to find young people with a natural talent for picking out details from surrounding noise, but who didn’t know it yet.
We worked with RAF Intelligence to develop Sound Skills: an innovative test of auditory concentration.