Royal College of Pathologists of Australasia (RCPA) Digital Where do you think the answers would come from? by The Hallway Sydney

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Where do you think the answers would come from?

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Industry Hospitals, Healthcare facilities & Medical Services
Media Digital, Interactive & Mobile
Market Australia
Agency The Hallway Sydney
Director Adam Anthony
Art Director David Lidster
Copywriter Simon Lee
Designer Lev Berry
Producer Edward Copestick
Production maven productions
Released December 2012

Credits & Description

The Hallway has created an online, content-led campaign for the Royal College of Pathologists of Australasia (RCPA), to increase awareness of the importance of pathology in medicine.

It consists of three 60 second films that propose somewhat surreal answers to the question "if pathologists didn't exist, where would the answers come from?". An additional interactive film feature invites viewers to experience and share a variety of equally odd alternative answers to the same vital question.

Category: Pharmaceutical & medical
URL: http://worldwithoutpathology.rcpa.edu.au/
Client: Royal College of Pathologists of Australasia (RCPA)
Agency: The Hallway Sydney
Production: maven productions
Country: Australia
Director: Adam Anthony
Executive Creative Director: Simon Lee
Art Director: David Lidster
Copywriter: Simon Lee
Producer: Edward Copestick
Executive Producer: James Whitehill
Digital creative: Lev Berry
Account Director: Astrid Noble
Group Account Director: Victoria Austin
Head of Digital: Brad Bennett
Agency Producer: Bianca Baroni
Actor: Damon Gameau
Actor: Vanessa Grey
Actor: James Jay Moody
Actor: Dion Horstmans
Designer: Lev Berry
Head of Digital - Brad Bennett