Sabin Vaccine Charity Digital HOW TO SHOCK A CELEBRITY by Wunderman London

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Wunderman London
Director Johnny Boylan
Executive Creative Director David M. Harris
Art Director Fiona Clark
Editor Toby Bradley
Released December 2012

Credits & Description

Category: Video
Advertising campaign: HOW TO SHOCK A CELEBRITY
Executive Creative Director: David Harris (Wunderman London)
Director: Johnny Boylan (
Project Manager: Natalie Woodley (Wunderman London)
Agency Producer: Tom Redican (Wunderman London)
Account Manager: Joelle Dunne (Wunderman London)
Art Director: Fiona Clark (Wunderman London)
Sound Design/Arrangement: Philip Guyler (Audio Network)
Copy Writer: Sophie Clark (Wunderman London)
Editor: Toby Bradley (Wunderman London)

Brief Explanation
END7 is a new charity on a mission to eradicate 7 devastating tropical diseases by 2020. Most people turn off from morbid charity ads so we filmed celebrities’ reactions to the shocking footage of these diseases instead. This intrigues the viewer to find out what the celebrities were watching. They are then challenged to see if they can watch the same footage. This means that they actually end up watching shocking footage that they would never normally have clicked to watch. The celebrities then offer a simple solution and viewers are encouraged to get on board by sharing and donating.