Samsung Digital Samsung: Crazy Day Pinball by The VIA Agency

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Samsung: Crazy Day Pinball

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Industry Electronic Devices & Home Appliances
Media Digital, Interactive & Mobile
Market United States
Agency The VIA Agency
Creative Director Ken Matsubara
Art Director Chris Avantaggio
Account Supervisor Dan Bailin
Released June 2011

Credits & Description

With summer vacation here, kids are enjoying sleeping in, hanging out with friends and playing games. But what about Moms who spend their time planning play-dates, car-pooling, and keeping kids entertained during these hot months? To thank moms everywhere, VIA Agency has created a Facebook pinball application, "Crazy Day Pinball" that is being featured on Samsung's Home Appliances Facebook Page and specifically the "Mom's Day Off" tab. VIA Agency has been working with Samsung to publicize Samsung's new line of LCD refrigerators and even created several TV spots. The Facebook page was created to mirror the traditional pinball game, but with a 'mom' twist.
Advertising Agency: VIA Agency, USA
Chief Creative Officer: Greg Smith
Group Creative Director: Teddy Stoecklein
Creative Director: Ken Matsubara
Art Director: Chris Avantaggio
Senior Copywriter: Kathleen Parr
Director of Digital Delivery: Annemarie Crivelli
Digital Producer: Kateri Carelli
Client Strategist: Rick Humphrey
Account Supervisor: Dan Bailin
Developer: Smooth Fusion
Developer: Zen Studios