Samsung Digital Instant News Satire by Proximity Auckland

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Instant News Satire

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Industry Mobile phones, devices & accessories
Media Digital, Interactive & Mobile
Market New Zealand
Agency Proximity Auckland
Production Toybox
Creative Director Levi Slavin
Art Director Anna Stickley
Copywriter Ben Polkinghorne
Digital Creative Director Dan Wright
Released February 2013

Awards

One Show 2014
Advertising E-Publication Ads / Single Merit Pencil

Credits & Description

They say that the Samsung Galaxy Note II is perfect for effortless and instant creativity. To prove this, ColensoBBDO and Samsung collaborated with the New Zealand Herald's legendary satirical cartoonist, Peter Bromhead, to demonstrate exactly what the phone is capable of, coinciding with its launch into the country. Every day alongside a top online news story, Bromhead drew the cartoon live on a Note II in front of readers on nzherald.co.nz. The campaign became New Zealand's first live satirical cartoon and went beyond the banner, to become part of the content.
Category: Telecommunications
Client: Samsung
Agency: Colenso BBDO/Proximity New Zealand
Country: New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: Anna Stickley
Copywriter: Ben Polkinghorne
Production company: Toybox
Digital Creative Director: Dan Wright
Group Account Director: Justine Boyd
Planner: Andy McLeish
Agency Producer: Amanda Theobald
Agency Producer: Jen Storey
Digital Designer - Craig Thompson
Digital Developer - Vikash Deepchand
Production Company Producer - Nanette Miles
Animation/ Cartoonist - Peter Bromhead