Samsung Digital TWEETOLYMPICS by Cheil Dubai

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TWEETOLYMPICS

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Industry Mobile phones, devices & accessories
Media Digital, Interactive & Mobile
Market United Arab Emirates
Agency Cheil Dubai
Released February 2013

Awards

Dubai Lynx 2013
Interactive CONSUMER PRODUCTS BRONZE

Credits & Description

Case Film URL: http://dl.dropbox.com/u/29018469/cases/tweetsolympics-html/index.html
Website URL: http://www.tweet-olympics.com/
Additional URL: http://dl.dropbox.com/u/29018469/cases/tweetsolympics-html/aditional/index.html
Client SAMSUNG
Product SAMSUNG GALAXY S3
Entrant CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES
Type of Entry: Interactive: Websites
Category: CONSUMER PRODUCTS
Title: TWEETOLYMPICS
Product/Service: SAMSUNG GALAXY S3
Entrant Company : CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES
Advertising Agency : CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES
Name Company Position
Andrej Arsenijevic Cheil Worldwide Creative Director
Bosky Cherin Cheil Worldwide Sr. Art Director
James Tan Cheil Worldwide Copywriter
Pablo Javier Salgado Cheil Worldwide Sr. Digital Art Director
Mihailo Rsumovic Cheil Worldwide Digital Designer
Wale Abdulhadi Cheil Worldwide Digital Director
Jinny Ki Cheil Worldwide Planning Director
Joumana El Hage Cheil Worldwide Sr. Strategic Planner
Saurabh Kulkarni( Cheil Worldwide Online Manager
Brief Explanation:
As the official mobile of the 2012 London Olympic Games, our challenge was to increase the awareness of Samsung Galaxy SIII during the games and engage users online. So we created the World’s First TweetOlympics. Participants had to register with one of two teams (White/Blue) and out-tweet one another over 3 weekly rounds. All they had to do was tweet “Things They Could Do with Galaxy SIII” followed by their team’s hash-tag (#TweetOlympicsWhite/#TweetOlympicsBlue). Campaign spread rapidly through Print, Blogs, Twitter and Facebook, leading many to micro/mobile site and igniting fierce competition – staying true to the spirit of the games.