Samsung Digital #seecolors [image] 2 by Leo Burnett Budapest

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#seecolors [image] 2

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Industry Mobile applications
Media Digital, Interactive & Mobile
Market Hungary
Agency Leo Burnett Budapest
Executive Creative Director Vilmos Farkas
Senior Art Director Matyas Kobor, Csaba Tökölyi
Copywriter Dániel Szász, András Takács
Senior Copywriter Péter Radovics
Released November 2016


LIA Awards 2017
Digital Innovative Use Of Digital Silver Winner

Credits & Description

Entrant: Leo Burnett, Budapest
Brand: Samsung
Corporate Name of Client: Samsung Electronics Hungarian Zrt.
Head of Client Services: Márta Dorgai
Client Marketing Directors: Mónika Törökné Nagy/Sabina Strib
Solution Leadership: Kinga Mészáros
Agency Account Executives: Nikolett Pejó/Brigitta Rózsa
Agency Account Director: Gabriella Rácz
Agency Strategic Planner: Bernadett Simon
Agency Account Manager: Veronika Borbás
Agency Leadership: Ágnes Molnár
Agency: Leo Burnett, Budapest
Global Chief Creative Officer: Mark Tutssel
Executive Creative Director: Vilmos Farkas
Senior Copywriter: Péter Radovics
Copywriters: András Takács/Daniel Szász
Senior Art Directors: Mátyás Kóbor/Csaba Tökölyi
Head of TV: Ilona Baróti
Agency Digital Producer: Péter Jávorkai
Digital Companies: 42NETMedia, Budapest/Kiosk Advertising, Budapest
Chief Technology Officer: Dániel Róbert Pintér
Digital Producer: Bence Kovács
Technical Developer: Gábor Bajáki
Graphic Designer: Tamás Passa
Production Company: CydFilms, Budapest
Director: Bálint Szimler
Senior Executive Producer: Katalin Csényi
Nearly 300 million people have color-vision deficiency in the world. People with CVD see a very little difference between red and green, therefore they see a much-limited spectrum and intensity of colors. In most of the cases, people with CVD are not even aware of their deficiency.
In the last 30 years, a professor at Budapest University of Technology and Economics, Klara Wenzel, and her team, developed the unique ‘C type diagnosis’, which, as opposed to previous systems, doesn’t just recognize color-vision deficiency, but shows to the exact degree the red, green and blue recognition that is absent. Samsung developed an innovative application that makes it possible for color-vision deficient people to see a full spectrum of colors on Samsung television screens.
Based on the precise CVD diagnosis, the app sends all the information to the television and recalibrates the colors of the screen according to the different CVD types and degrees.
In its continuous pursuit of launching the power of technology, Samsung, with its CSR platform ‘Launching People’, commits to also launcing people’s amazing potential. It realizes people’s dreams and passions. Samsung #SeeColors has been developed under the umbrella of this platform.
The work has the potential to provide a new quality of life for around 300 million people.