Sane Digital #glitch [presentation image] by Rees Bradley Hepburn (RBH)

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#glitch [presentation image]

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Industry Public awareness, Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Rees Bradley Hepburn (RBH)
Released July 2016


Roses Creative Awards 2017
MISC Integrated Campaign Gold

Credits & Description

Agency: Rees Bradley Hepburn Ltd
Client: Sane
A campaign to help destigmatise mental illness, leveraging World Mental Health Day for maximum impact. The highlight of our Twibbon, press, PR, YouTube and Instagram campaign was James Arthur mentioning it to a live TV audience on The X Factor. #glitch had a reach of 14.6 million, with 97,358 people talking about it on Twitter at peak, helping SANE to increase its following by 3009%.