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Industry Energy & Water Utilities, Raw Materials & Minerals
Media Digital, Interactive & Mobile
Market United States
Agency J. Walter Thompson Atlanta
Editor Jeff Jay, Eddie Kesler
Director Ben Callner
Production Pogo Pictures
Released August 2012

Credits & Description

Category: Public services & utilities
Brand: SCANA Energy
Agency: JWT Atlanta
Country: United States of America
JWT Atlantaâs "Affairs of the Flame" ad campaign for natural gas provider SCANA Energy is a first in many ways. The comedic, episodic soap opera is the first time SCANA Energy has ever had such arich, fully-integrated campaign. Itâs also the first major campaign produced by the new JWT Atlanta. Under the new leadership of CCO Perry Fair and GCD Tim Wettstein, the creative team of Rob Bloom and Ryan Taylor brought to life the drama of natural gas renewal season in a funny and memorable way. Five broadcast spots will roll out over the next several months. Additional online episodes and other bonus content were also produced. The campaign features a cast of recognizable actors, most notably Grant Goodeve of the iconic TV show âEight is Enough.â Directed by Ben Callner, who won the Young Director Award at Cannes in 2011. Mindshare Atlanta is handling the media for the campaign. See the drama unfold at affairsoftheflame.com.

Category: Public services & utilities
URL: http://www.affairsoftheflame.com
Client: SCANA Energy
Agency: JWT Atlanta
Production: Pogo Pictures
Country: United States of America
Director: Ben Callner
Chief Creative Officer: Perry Fair
Group Creative Director: Tim Wettstein
Senior Art Director: Ryan Taylor
Senior Copywriter: Rob Bloom
Executive Producer: Ruth Brown
Account Director: Nicole Curles
Visual Effects: Andrew Pope
Post production: Jam Edit
Editor: eddie kesler
Editor: Jeff Jay
Production Manager: Josh Leifeste
Director of Integrated Production: Peter Blitzer
Content Producers: Jaime Povirk

Color: Company 3, New York
Colorist: Tom Poole

Audio: Crawford Media Services, Inc.
Sound Designer: Greg Crawford

Digital Strategy: Chelsea Gattung
User Experience: Patrick Aguilar, Chris Downs

Developer: Stan Pozmantir, Anthony Glass, Tom Nelson
QA: Walt Mamed, Shane Williams
Interactive Developer Director: Pat Bronson

The Digital Advert titled Affairs of the Flame was done by J. Walter Thompson Atlanta advertising agency for product: Scana Energy (brand: Scana Energy) in United States. It was released in Aug 2012.