Schick Digital The Schibliminizer by Y&R Auckland

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The Schibliminizer

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Industry Shaving
Media Digital, Interactive & Mobile
Market New Zealand
Agency Y&R Auckland
Executive Creative Director Josh Moore
Creative Hadleigh Sinclair, Jack Delmonte
Designer Scott Cricket, Jack Wadham
Released December 2012

Credits & Description

Women have the best intentions when it comes to getting their men gifts. The problem with girls though, is that they'll never be one of the boys.

What they think their man wants and what their man actually wants can often be two very different things.

Using the contentious science of sublimal messaging - a highly effective technique whereby subliminal stimuli is used to activate specific regions of the brain to evoke behavioural change in a subject without them being aware, Schick for Men and Y&R NZ created the 'Schibliminizer'. The Schibliminizer is a Facebook application which men can use to create a video in which they can subliminally embed their Christmas desires into their Missus' brain.

Category: Cosmetics & toiletries
Client: Schick
Agency: Y&R New Zealand
Production: Y&R New Zealand Digital
Country: New Zealand
Executive Creative Director: Josh Moore
Creative: Hadleigh Sinclair
Creative: jack delmonte
Executive Producer: Kaz Kennedy
Flash Developer: Mark Coleman
Designer: Scott Cricket
Designer: Jack Wadham