Scrabble Digital Scrabble WiFi by Ogilvy Paris

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Scrabble WiFi

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Industry Software & Multimedia Productions, SaaS
Media Digital, Interactive & Mobile
Market France
Agency Ogilvy Paris
Executive Creative Director Cedric Gueret, Pavel Dedkov - Kurt Novack
Art Director Chris Rowson
Copywriter Remy Aboukrat
Released May 2013

Awards

Cannes Lions 2013
Mobile Lions Creative Use Of Technology; Activation by Location or Proximity Gold
Mobile Lions Mobile Websites And Web Apps; Media, Entertainment and Leisure Silver

Credits & Description

Like the official game, 'Scrabble Wifi' is a playful way to get free wifi connection by spelling words.People's words served as WIFI passwords, and their scores into free minutes of connection.Based on scrabble rules, the higher the score, the longer the connection.Agency Ogilvy& Mather, Paris
Category: Entertainment & leisure
Client: Scrabble
Agency: Ogilvy & Mather
Country: France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Cedric Gueret
Executive Creative Director: Kurt Novack
Art Director: Chris Rowson
Copywriter: Remy Aboukrat
Backend Prototype Developer Michael Guilhermet
Technologist Creatif Erick Soulard Ogilvy France
Motion Designer Bastien Baumann
Resp. Agence Julien De Beauvoir, Maxime Sauvanet