|Media||Digital, Interactive & Mobile|
|Agency||Red Tettemer O'Connell + Partners|
|Executive Creative Director||Steve O’Connell|
|Creative Director||Bryon Lomas|
|Art Director||Steve Thompson|
Credits & Description
Last spring, Red Tettemer + Partners (RT+P) launched a new marketing campaign for public transit client, SEPTA. The campaign, âI SEPTA Philly,â was a testimonial campaign featuring riders throughout the region, sharing their perceptions and experiences of the SEPTA service being safe, clean, affordable, easy to use, and eco-friendly. Now the Philadelphia based indie agency is working with SEPTA to expand that creative platform, asking consumers to show SEPTA from a fresh perspective â their camera phones, in an Instagram contest that tells their SEPTA story.