Shell Digital Global Energy Mix by J. Walter Thompson London

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Global Energy Mix

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Industry Raw Materials & Minerals, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Hugh Todd, Chris Lightburn-Jones
Producer Denise Connell
Production Interlude
Released November 2012

Credits & Description

Category: Other
Brand: nterlude
Agency: JWT London
Country: United Kingdom
Shell has launched a global interactive video to encourage consumers to think about the role and importance of energy in their day-to-day lives.The activity is part of Shellâs âLetâs Goâ corporate brand initiative and builds upon the global above-the-line âEnergy Mixâ campaign. The interactive work uses the narrative of the TV executions, created by JWT London, and allows the user online to decide where the action goes next. This allows the user to gain more information about the energy being used, where the energy comes from and also Shellâs energy contribution today and tomorrow.
JWT London worked in close partnership with Interlude to create the digital activity, which runs on YouTube, Shell.com and also Facebook. By allowing further interaction the aim is to encourage users to acquire more information about the energy debate and learn about Shellâs contributions to broadening the global energy mix to deliver a more sustainable energy future.
JWT worked with Interlude to make the real time interaction possible, with MediaCom managing placement of the work in the online space.
Interlude has created the technology that powers online real time interaction creating seamless video storytelling.
Category: Other
URL: http://www.facebook.com/Shell/app_254678101321215
Client: Shell
Agency: JWT London
Production: Interlude
Country: United Kingdom
Executive Creative Director: Russell Ramsey
Creative: Chris Jones
Creative: Hugh Todd
Producer: Denise Connell
Planner: Rob Alexander
Prodcution team from Interlude: Yoni Bloch, Alon Benari, Rick Fishbein
Business Director: Peter Knowland
Media agency: Mediacom
Media planner: Natasha Byrne