Sherwin-Williams: Chip It! by McKinney Durham for Sherwin Williams

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Sherwin-Williams: Chip It!

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Industry Household maintenance & pet products
Media Digital, Interactive & Mobile
Market United States
Agency McKinney Durham
Art Director Rocky Reed
Copywriter Stevie Archer
Released February 2012

Credits & Description

Now with just the click of a button, any online image can turn into a palette of paint colors, with Chip It!, an interactive tool created by McKinney for Sherwin-Williams. The first-of-its-kind Web-based tool allows consumers to select any online image and instantly identify the Sherwin-Williams paint colors that correspond to the colors contained within the picture. Consumers can now use the colors that inspire them while surfing the Internet to help make paint color selection easier â in their bedroom, bathroom, kitchen or any room in between.Created entirely in-house, Chip It! is a project of the McKinney Ten Percent, an initiative that encourages all of the agencyâs employees to dedicate 10% of their time to innovation.

Client: Sherwin-Williams
Agency: McKinney--Durham, NC
Country: United States of America
Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
Art Director: Rocky Reed
Copywriter: stevie archer
Agency Producer: Jesse Wright
Programmer: Rafe Kemmis