Singapore Tourism Board Digital LYRICAL by BBH Singapore

LYRICAL

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Industry Transport, travel & tourism, Destinations (Countries & Places)
Media Digital, Interactive & Mobile
Market Singapore
Agency BBH Singapore
Regional Executive Creative Director Steve Elrick
Creative Director Peter Callaghan, Maurice Wee
Producer Vanessa Thomas
Released February 2013

Credits & Description

Advertiser: SINGAPORE TOURISM BOARD
Agency: BBH ASIA PACIFIC
Category: Best Music/Sound Design
Advertising campaign: LYRICAL
Client Credits: Norman Tan (Singapore Tourism Board)
Client Credits: Resheemah Mohd Abdullah (Singapore Tourism Board)
Account Manager: Sidharth Tuli (BBH Asia Pacific)
Regional Executive Creative Director: Steve Elrick (BBH Asia Pacific)
Agency Producer: Richard Mayo-Smith (BBH Asia Pacific)
Business Director: Richard Powell (BBH Asia Pacific)
Business Director: Lesley-Anne John (BBH Asia Pacific)
Creative Director: Maurice Wee (BBH Asia Pacific)
Client Credits: Ong Fang Xun (Singapore Tourism Board)
: Production Company (Freeflow Productions)
Senior Copywriter: Chiao Woon Lim (BBH Asia Pacific)
Creative Director: Peter Callaghan (BBH Asia Pacific)
Client Credits: Sophia Ng (Singapore Tourism Board)
Producer: Vanessa Thomas
Director - Lyrical: William Chan

Brief Explanation
To attract online holiday seekers to consider Singapore as a destination, by invoking a sense of charm and wit, soul and modernity, without an annoying, over-exaggerated travel show commentary, or the usual happy tourists feeding monkeys cam shots. This spot garnered over 700,000 views in less than a week on YouTube.