Democracy by TDA_Boulder for Sir Richard's

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Democracy

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Industry Contraceptives & Pregnancy Tests
Media Digital, Interactive & Mobile
Market United States
Agency TDA_Boulder
Art Director Austin O’Connor
Released February 2013

Credits & Description

Media: Online
Category: Health & Beauty
Agency: TDA_Boulder
Brand: Sir Richard's Condoms
Geo: Americas, United States
We believe in sexual democracy, which is like a regular democracy but more fun.
Campaign responds to promotional offer by competitor Help Remedies, in which consumers receive free condoms if they pass a “sex test.”
Sir Richard’s social media (Facebook) headers and e-cards offer a free, one-month Sir Richard’s Condom subscription to anyone, just by emailing charlotte@sirrichards.com
Advertising Agency: TDA_Boulder, Boulder, USA
Art Director: Austin O’Connor
Executive Creative Director / Copywriter: Jonathan Schoenberg