Sir Richard's Digital Happy Birth Control Day by TDA_Boulder

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Happy Birth Control Day

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Industry Contraceptives & Pregnancy Tests
Media Digital, Interactive & Mobile
Market United States
Agency TDA_Boulder
Executive Creative Director Jonathan Schoenberg
Art Director Haley Garyet
Copywriter Phil Van Buren, Ryan Dean Waite
Released October 2012

Credits & Description

Sir Richardâs Condoms, Boulder, creates a non-procreatorsâ holiday, Birth Control Day, November 13, via an online and social media campaign by advertising agency TDA_Boulder, Boulder, Colo. At birthcontrolday.com , visitors can choose from 12 digital âHappy Birth Control Dayâ cards to send their loved one(s), via Facebook, Twitter, Pinterest or email. Each card links back to the microsite, and the microsite links to Sir Richardâs. November 13 is the date on which, in 1921, feminist pioneer Margaret Sanger was arrested for trying to keep the New York City Police from closing down the nationâs first American Birth Control Conference, an arrest that incited her followers to riot.

Category: Cosmetics & toiletries
URL: http://www.birthcontrolday.com
Client: Sir Richard's Condoms
Agency: TDA_Boulder
Country: United States of America
Executive Creative Director: Jonathan Schoenberg
Art Director: Haley Garyet
Copywriter: Ryan Dean Waite
Copywriter: Phil Van Buren
Developer: Jason Lewis