Skittles Digital WHERE SKITTLES COME FROM by Impact BBDO Dubai

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WHERE SKITTLES COME FROM

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Industry Candies
Media Digital, Interactive & Mobile
Market United Arab Emirates
Agency Impact BBDO Dubai
Released February 2013

Awards

Dubai Lynx 2013
Interactive CONSUMER PRODUCTS BRONZE

Credits & Description

Visit Site : http://www.20firstfloor.com/skittlesgame/
Client WRIGLEY
Product SKITTLES
Entrant IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of Entry: Interactive: Websites
Category: CONSUMER PRODUCTS
Title: WHERE SKITTLES COME FROM
Product/Service: SKITTLES
Entrant Company : IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency : IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Name Company Position
Fouad Abdel Malak Impact Bbdo Dubai Executive Creative Director
Daniela Pavez Impact Proximity Account Director
Jamie Kennaway Impact Proximity Senior Art Director
Mark Fillon Impact Proximity Senior Copywriter
Barna Szoke Impact Proximity Designer
Vinod Ulahannan Impact Proximity Designer
Dexter Retamar Impact Proximity Designer
Akos Venesz Impact Proximity Illustrator
Norman Seharsoji Impact Bbdo Dubai Illustrator
Renjith Ravindranathan Impact Proximity Account Manager
Brief Explanation:
The problem was the region's youth weren't aware of Skittles. So, we came up with a hilarious alternative narrative campaign of the origins of Skittles, titled "Where Skittles Come From". The narrative used outrageous characters that were crucial in developing the stories. The campaign revolved around whereskittlescomefrom.com, a point-and-click game where users had to take on bizarre tasks to uncover different sources of Skittles. Once uncovered, a different action-packed game was revealed. Users had to collect as many Skittles as possible by controlling the Skittles Falcon. The top scorers made it into the hall of fame and won prizes.