Smart Digital EBALL by Proximity Germany

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Industry Cars
Media Digital, Interactive & Mobile
Market Germany
Agency Proximity Germany
Released August 2012


Epica Awards 2012
Interactive Automotive Interactive Bronze

Credits & Description

Agency (city): BBDO Proximity Berlin GmbH
Creative Director(s): Ton Hollander, Rens Ringena
Copywriter(s): Lukas Liske; Fredric Antonsson (ANR BBDO Stockholm)
Art Director(s): Daniel Schweinzer; Sebastian Forsman (ANR BBDO Stockholm); Thomas Tulinius
Production Company (& City): Gahrens & Battermann, Bergisch Gladbach; e.w. enture, Munich; Pflanz Werbemittelproduktion, Berlin
Agency Producer(s): Silke Rochow; Julia Diehl (BBDO Proximity Duesseldorf GmbH)
Creative / Managing Directors: David Mously, Jan Harbeck
Chief Creative Officer: Wolfgang Schneider (BBDO Germany GmbH)
Managing Director: Dirk Spakowski
Client Service Manager: Fredrik Pantzerhielm (ANR BBDO Stockholm)
Supporting Agency: ANR BBDO Stockholm; BBDO Live
Group Head: Frank Haegele (BBDO Live)
Project Management: Sandra Gesell (BBDO Live)
Group Account Director: Sebastian Schlosser
Account Director: Jan Hendrik Oelckers
Planning: Marie Sandberg (ANR BBDO Stockholm)
Head of TV: Steffen Gentis (BBDO Proximity Duesseldorf GmbH)
Post-Production Company Producers: Bernd Mueller (Gahrens & Battermann); Ernst Fluegel (e.w. enture); Michael Pflanz
Visual Effects / Animation: nhb studios Berlin GmbH
Music / Sound Design: nhb ton GmbH, Hamburg
Short explanation
The smart fortwo electric drive has a surprisingly powerful acceleration. With a unique test drive event at the Frankfurt Motor Show we proved that the car is not only environmentally friendly, but also loaded with fun. smart EBALL turns electric cars into controllers. It’s played like the classic video game PONG. The difference: our game is played by driving the car quickly back and forth. So each driver can experience the surprising acceleration and driving enjoyment.