|Media||Digital, Interactive & Mobile|
|Regional Executive Creative Director||Darren Richardson|
|Executive Creative Director||Kristoffer Heilemann|
|Creative Director||Achim Metzdorf|
|Art Director||Philipp Alings, Ines Bovenschen|
Credits & Description
BBDO Proximity Dusseldorf is launching an international, fully integrated activation campaign for Snickers. At its core is the Hungry-Me Generator: The first digital transformation tool that shows in a humorous way how hunger can alter someone's personality. Dusseldorf, 23.04.2013 â It doesn't always have to be ravenous hunger; the feeling of being just a little bit peckish is often enough to transform a nice, easy going person into a irritable diva or even a grumpy drag.