Sony Digital Sony: Intelligence Gathered by Wieden + Kennedy Portland

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Sony: Intelligence Gathered

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Industry Culture, Leisure & Sport, Online Game
Media Digital, Interactive & Mobile
Market United States
Agency Wieden + Kennedy Portland
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Chris Mitton, Danielle Flagg Tbwa\media Arts Lab
Art Director Ewoudt Boonstra, Matt St. Gelais
Copywriter Charlie Gschwend, Tom Sebank
Production HIDE & SEEK
Released October 2012

Credits & Description

Category: Entertainment & leisure
Brand: Sony
Agency: Weiden + Kennedy Portland
Country: United States of America
The latest creative from W+K Portland is a new global marketing campaign for Sony called "Intelligence Gathered".In an exclusive digital execution, a text-based simulation game allows fans to experience the life of a secret agent. The premise is simple - MI6 is looking for a few good recruits. And itâs called the British Intelligence Officers Exam.The game pairs fans with MI6 agents working in the field. Then it tests their mettle in life-and-death scenarios requiring cunning, coldness and a suite of Sonyâs hardware all designed to work together. Players are evaluated on their ability to solve complex problems under duress. Anyone can play. Devious solutions and Easter eggs have fans coming back for more. Think you have what it takes to be an MI6 agent? Test yourself at

Category: Entertainment & leisure
Client: Sony
Agency: Weiden + Kennedy Portland
Production: Hide & Seek / Existor
Country: United States of America
Executive Creative Director: Susan Hoffman
Executive Creative Director: Mark Fitzloff
Creative Director: Danielle Flagg
Creative Director: Chris Mitton
Interactive Creative Director: Matt O’Rourke
Art Director: Matt St. Gelais
Copywriter: Charlie Gschwend
Copywriter: Tom Sebank
Art Director: Ewoudt Boonstra
Creative Tech Lead: Billy McDermott
Senior Interactive Producer: Mike Davidson
Interactive Producer : Robbie Veltman

Group Account Director: Trish Adams
Digital Account Director: Mimi Kim
Account Team: Toby Hussey / Suzy Hart
Digital Strategist: Agatha Asch
Community Manager: Jocelin Shalom / Laura Hall
Communications Planning: Lisa Christy