|Industry||Records & Cinema Production|
|Media||Digital, Interactive & Mobile|
|Agency||Ogilvy & Mather Tokyo|
|Chief Creative Officer||Ajab Samrai|
|Creative Director||Kensui Arao, Aaron Phua|
|Art Director||Aaron Phua, Yousuke Ozawa|
Credits & Description
To announce Japan's electrocore metal band Crossfaith's latest 'Freedom' EP with the first single 'Diavolos', the band introduces a one-of-a-kind promo, by engaging with their fans digitally, where visitors of the interactive site are required to earn the music by headbanging in front of the webcam to unlock live-streaming of a new track not available anywhere else in the world. The moment the fan stops the headbanging movement, the music stops. Agency: Ogilvy & Mather Japan.