Sony Music Entertainment Digital Make It Metal by Ogilvy & Mather Tokyo

Make It Metal

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Industry Records & Cinema Production
Media Digital, Interactive & Mobile
Market Japan
Agency Ogilvy & Mather Tokyo
Chief Creative Officer Ajab Samrai
Creative Director Kensui Arao, Aaron Phua
Art Director Aaron Phua, Yousuke Ozawa
Copywriter Aaron Phua
Illustrator Aaron Phua
Released August 2017

Credits & Description

To announce Japan's electrocore metal band Crossfaith's latest 'Freedom' EP with the first single 'Diavolos', the band introduces a one-of-a-kind promo, by engaging with their fans digitally, where visitors of the interactive site are required to earn the music by headbanging in front of the webcam to unlock live-streaming of a new track not available anywhere else in the world. The moment the fan stops the headbanging movement, the music stops. Agency: Ogilvy & Mather Japan.
Media: Interactive
Category: Other
URL: https://makeitmetal.jp
Client: Sony Music Labels (Japan) Inc.
Agency: Ogilvy & Mather Japan
Country: Japan
Chief Creative Officer: Ajab Samrai
Art Director: Yousuke Ozawa
Creative Director/ AD / copywriter: Aaron Phua
Creative Director/ writer: kensui arao
Agency Producer: natsuki tosa
Illustrator: Aaron Phua
Traffic Manager: Chie Sato