SPERM VISUALIZER by PARTY Tokyo for Space Shower Tv

Adsarchive » Digital » Space Shower Tv » SPERM VISUALIZER

SPERM VISUALIZER

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Digital, Interactive & Mobile
Market Japan
Agency PARTY Tokyo
Creative Director Daito Manabe
Art Director Masashi Kawamura, Jeong-Ho Im
Producer Gyosei Okada
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Animation Bronze

Credits & Description

Type of entry: Craft
Category: Animation
Advertiser: SPACE SHOWER NETWORK
Product/Service: SPACE SHOWER TV
Link: http://prty.jp/sperm/award/en/
Agency: PARTY Tokyo, JAPAN
Advertiser SPACE SHOWER NETWORK
Product SPACE SHOWER TV
Entrant PARTY Tokyo, JAPAN
Type of Entry: Craft
Category: Animation
Title: SPERM VISUALIZER
Advertiser/Client: SPACE SHOWER NETWORK
Product/Service: SPACE SHOWER TV
Entrant Company: PARTY Tokyo, JAPAN
DM/Advertising Agency: PARTY Tokyo, JAPAN
Visual Effects Designer: Yosuke Matsushita ()
Art Director: Jeong-Ho Im/Masashi Kawamura ()
Interaction Designer: Takeshiro Umetsu ()
Web Director: Yuichi Hagiwara ()
Filmming Support: Timelapse Vision ()
Music: Passepied 'denpa Jack' (Passepied 'denpa Jack')
Film Production: Puzzle (Puzzle)
Interactive Production: Mount (Mount)
Visual Effects: Flame (Flame)
Creative Agency: Party (Party)
Creative Director/Technical Director/Film Director: Masashi Kawamura/Qanta Shimizu ()
Creative Director: Daito Manabe ()
Technical Director: Daisuke Nakamura ()
Producer: Gyosei Okada ()
Production Manager: Katsuhiro Niwa ()
Visual Effects Producer: Ken Obayashi ()
Visual Effects Lead Designer: Nobuhiro Yamazaki ()
Brief Explanation
Sperm Visualiser was a TVC and website created for Space Shower TV’s 'Music Saves Tomorrow' campaign. We visualised the concept by having sperms (the seeds of tomorrow) dance to the music. We actually filmed the sperms of all the staff using a biological microscope, and extracted its shapes and motion data to create the animation. On this website, users can choose their favourite track from VIMEO and have the sperms dance to it. Depending on whose sperm it is, the dance routine will change.