SPAM’S REAL-TIME ANIMATED VIDEOS by BBDO Minneapolis for SPAM

Adsarchive » Digital » SPAM » SPAM’S REAL-TIME ANIMATED VIDEOS

SPAM’S REAL-TIME ANIMATED VIDEOS

Pin to Collection
Add a note
Industry Grocery and Other foods
Media Digital, Interactive & Mobile
Market United States
Agency BBDO Minneapolis
Director Aaron Sorenson
Executive Creative Director Brian Kroening
Art Director Allison Comes, Brook Lorntson
Copywriter David Mackereth, Dave Alm
Editor David Holmdahl
Released May 2013

Credits & Description

Advertiser: HORMEL FOODS CORPORATION
Agency: BBDO MINNEAPOLIS
Category: Best Use of Technology
Account Executive: Angela Johnson (BBDO Proximity Minneapolis)
Executive Creative Director: Brian Kroening (BBDO Proximity Minneapolis)
Art Director: Allison Comes (BBDO Proximity Minneapolis)
Copywriter: Dave Alm (BBDO Proximity Minneapolis)
Vice President/Creative Director: Ross Phernetton (BBDO Proximity Minneapolis)
Monitor: Megan Wicker (BBDO Proximity Minneapolis)
CG Technical Lead: Rogerio Mendes (Laika House)
Director: Aaron Sorenson (Laika House)
Agency Producer: Alicia Calderon (BBDO Proximity Minneapolis)
Art Director: Brook Lorntson (BBDO Proximity Minneapolis)
Agency Producer: Deb Lustig (BBDO Proximity Minneapolis)
Agency Producer: Jessica Eide (BBDO Proximity Minneapolis)
Production Company: (Laika House)
Account Director: Bryan Ojala (BBDO Proximity Minneapolis)
Editor: David Holmdahl (BBDO Proximity Minneapolis)
Copywriter: David Mackereth (BBDO Proximity Minneapolis)
Community Manager: Gabi Gesch (BBDO Proximity Minneapolis)
Executive Producer/Producer: Jan Johnson (Laika House)
Strategist: Kelli Ask (BBDO Proximity Minneapolis)
Community Manager: Will Shufford (BBDO Proximity Minneapolis)

Brief Explanation
How does an animated spokescharacter like SPAM’s Sir Can-A-Lot have a conversation in real-time by posting video from his webcam? By creating a one-of-a-kind animation engine, we cut 3-D animation time from thirty man hours to one hour. So we scoured the internet for boring tweets and trends, found a target, wrote a script, got client approval, recorded the voiceover, animated the video, added sound effects and sent it out in a replied Tweet—all within just 90 minutes. And we did this over and over, 70 videos in all.