Spotify Digital #60inspirations by Droga5 New York

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Industry Culture, Leisure & Sport
Media Digital, Interactive & Mobile
Market United States
Agency Droga5 New York
Executive Creative Director Neil Heymann
Art Director Jen Lu
Copywriter Spencer Lavallee
Designer Ben Grube
Released June 2013

Credits & Description

Spotify is celebrating the connection between music and creativity at the Cannes Lions this year by paying tribute to the people who have helped shape creativity over the past 60 years. The activation, created by Droga5 New York, called #60Inspirations, launches today. To create #60Inspirations, Spotify invited 10 titans of creativity to share six songs that have inspired them, along with a short commentary on each song's significance. The result is a unique Spotify playlist of 60 songs enlivened by deeply personal, funny and surprising stories.
#60Inspirations titans include: Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group; Maurice Lévy, Chairman and CEO, Publicis Groupe; Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather; Wendy Clark, Senior Vice President, Integrated Marketing, The Coca-Cola Company; Bob Greenberg, Founder, Chairman and CEO, R/GA; John Legend, Grammy Award-Winning Musician; Steve Stoute, CEO, Translation; John Boiler, Founder and CEO, 72andSunny; David Droga, Founder and Creative Chairman, Droga5; David Lubars, Chief Creative Officer, BBDO
The initiative includes OOH placements, social activations and a dedicated landing page.
Category: Entertainment & leisure
Client: Spotify
Agency: Droga5, New York
Country: United States of America
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Copywriter: Spencer Lavallee
Art Director: jen Lu
Designer: Ben Grube
Head of Integrated Production: Sally-Ann Dale
Executive Digital Producer: Lindsey Slaby
Senior Digital Producer: Justin Durazzo
Creative Technical Lead: Fran Devinney
UX Designer: Eileen Tang
Associate Producer: Jessica Bermingham
Senior Print Producer: Jeannie O'Toole
Production Artist: Chris Thomas
Junior Art Producer: Heather Black
Junior Editor: Kellan Davidson
Group Communications Strategy Director: Colleen Leddy
Strategist: Matthew Gardner
Account Director: Lauren Solomon
Account Manager: Marc Gellman
Client Spotify
Vice President, Global Marketing and Erin Clift