Ssp Digital GUSSURI-NYA by McCann Tokyo

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Industry Health & Pharmaceutical Products
Media Digital, Interactive & Mobile
Market Japan
Agency McCann Tokyo
Creative Director Takamasa Hirai
Art Director Ryoko Shinbo
Designer Atsushi Hashimoto
Producer Shiro Yamasaki, Eisaku Miyashita
Illustrator Keiko Amamoto
Released December 2012

Credits & Description

Advertiser: SSP CO.
Category: Other Technology for Mobile
Designer: Atsushi Hashimoto (Yama)
Interactive Planner: Jun Watanabe (McCann Erickson Japan)
Art Director: Ryoko Shinbo (McCann Erickson Japan)
Account Director: Shinichiro Oku (McCann Healthcare Worldwide Japan)
Technical Director: Hideyuki Aida (TYO-ID)
Project Manager: Toshihiro Obata (TYO-ID)
Programmer: Yasukazu Saito (Jtrance)
Producer: Eisaku Miyashita (TYO-ID)
Copy Writer: Haruko Kuzuya (McCann Erickson Japan)
Illustrator: Keiko Amamoto
Producer: Shiro Yamasaki (McCann Erickson Japan)
Interactive Director: Koichiro Miyoshi (TYO-ID)
Creative Director: Takamasa Hirai (McCann Erickson Japan)

Brief Explanation
This is a mobile solution for insomnia.We created a smartphone app as main touch point, which enables you to record and visualize sleep by acceleration sensor. Your sleep records could also be shared to SNS.Result : 500,000DL and achieved No.1 healthcare category and maintained this status for 2 weeks.