St Basils Digital Donate Your Homepage, 2 by One Black Bear

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Donate Your Homepage, 2

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market United Kingdom
Agency One Black Bear
Released July 2016

Awards

Roses Creative Awards 2017
Digital Online Advert Or Campaign Bronze

Credits & Description

Agency: One Black Bear
Client: St Basils
Synopsis:
St Basils, the West Midlands based youth homelessness charity, are always looking for original (and very cost effective!) ways to up their online presence and, in September 2016, we went to them with a real game changer.
The concept, which placed a temporary splash page over participant companies’ homepage, gave visitors the option to carry on viewing their intended domain or be diverted and learn about St.Basils. By donating their web space for a day, these companies were helping young people find their own place in society. Also serving as a great data capture exercise, vistors had the option to find out more about the work of St.Basil's and sign up for more updates in the form of emails and/or make a donation.