StartupSeeds Digital Cleaning Up the Internet by BBR Saatchi & Saatchi Israel

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Cleaning Up the Internet

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market Israel
Agency BBR Saatchi & Saatchi Israel
Art Director Kamil Mekhty
Copywriter Oren Meir, Liron Cohen, Startupseeds Children
Editor Tom Soffer
Released February 2013

Credits & Description

Category: Charities & appeals
Brand: StartupSeeds & BBR
Agency: BBR Saatchi & Saatchi, Tel Aviv
Country: Israel
Cleaning up the Internet.A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization â a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically.Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones.

Category: Charities & appeals
Client: StartupSeeds & BBR
Agency: BBR Saatchi & Saatchi, Tel Aviv
Country: Israel
Chief Creative Officer: Nadav Pressman
Copywriter: StartupSeeds children
Copywriter: Liron Cohen
Copywriter: oren meir
Art Director: Kamil Mekhty
Head of Digital: Maayan Tirangel
Planner: Tal Forkosh
Senior Account Manager: Elad Kuperman
Designers: Udi Dunayer, Michael Shely
Programmers: Miki Abtan, Leonid Angarov
Editor: Tom Soffer
Digital Studio Manager: Danit Atia-Moshe
Special Thanks: Shachar Aylon, Oren Amiran