Ste. Michelle Wine Estates Digital Chateau Ste. Michelle: What's Your Chateau? by Cole & Weber United

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Chateau Ste. Michelle: What's Your Chateau?

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Industry Alcoholic drinks & Tobacco
Media Digital, Interactive & Mobile
Market United States
Agency Cole & Weber United
Director Will Hoffman, Daniel Mercadante, Julius Metoyer
Executive Creative Director John Maxham
Copywriter Joe Gerlitz
Designer Wa Vong
Production 14 Four (digital production)
Released September 2012

Credits & Description

Category: Drinks, alcoholic
Brand: Ste. Michelle Wine Estates
Agency: Cole & Weber United, Seattle
Country: United States of America
In this new national campaign for Chateau Ste Michelle â the worldâs leading producer of Riesling â Cole & Weber United created a Facebook application called "What's Your Chateau," an enhanced status update of sorts where you can define âYour Chateau.â Your Chateau is the unique place where you can relax, unwind and become reenergized again. The application allows people to build their own equation of their Chateau and send it to others. Targeted to young, 30-something moms dubbed âThe Reluctant Grownups,â the âWhatâs Your Chateauâ app combines your favorite elements â and subtracts your least favorite â to determine your perfect wine setting. Elements of the campaign also include print ads created by up and coming artists that bring peoplesâ submissions to life. The print ads will appear in magazines like People and Us Weekly (more info on the artists below). See:
Category: Drinks, alcoholic
Client: Ste. Michelle Wine Estates
Agency: Cole & Weber United, Seattle
Production: 14 Four (digital production)
Country: United States of America
Director: Will Hoffman
Director: Daniel Mercadante
Director: Julius Metoyer
Executive Creative Director: John Maxham
Copywriter: Joe Gerlitz
Assoc Creative Director: Scott Fero
Exec Agency Producer: Pete Anderson
Designer: Wa Vong
Creative Technologist: Mathieu Audouin
Director Business Strategy: Nick Hunt
Partner: Britt Peterson
Project Manager: Erin Keeley
Connections Planning/Buying: Jason Strickland; Nicole Bailey
Icon Artist: The Bungaloo
Artists: Lisa Buckley; Tran Nguyen