Stockholms Stadsmission: Homeless Banners by Garbergs Annonsbyra for Stockholms Stadsmission

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Stockholms Stadsmission: Homeless Banners

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Industry Public awareness
Media Digital, Interactive & Mobile
Market Sweden
Agency Garbergs Annonsbyra
Creative Director Petter Odeen
Art Director Mattias Dahlqvist
Copywriter Hampus Mattsson Digital
Released January 2011

Awards

Eurobest 2011
Interactive Charities, Public Health & Safety & Public Awareness Messages Bronze

Credits & Description

With the campaign "Homeless Banners", we want to inspire large and small blogs and sites to give shelter to a banner from Stadsmissionen. On the campaign site www.hemlosabanners.se, you can download banners in any format you like and put on your site. Over time, the banner will develop a warmer color the longer you host it, and the more people that click on it. The banner will also display your site¹s name and how long you¹ve been hosting it. Clicking on a banner leads to the donation page on www.stadsmissionen.se. On the campaign site, there is also a top list, ranking participating sites by highest number of clicks and longest period of hosting time. The campaign was launched through Facebook and Twitter. Interact with the banner and more about the campaign: http://www.webcollection.se/hemlosabanners/en/
Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattsson
Digital Director: Magnus Hällstén
Production Companies: Sto.pp, Bannerboy