Stylight Digital The Fashion Mag Hijack [Single Images] 3 by Serviceplan Munich

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The Fashion Mag Hijack [Single Images] 3

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Industry Apparel & Accessories Stores, Online Retail & E-stores
Media Digital, Interactive & Mobile
Market Germany
Agency Serviceplan Munich
Art Director Azim Abasbek, Kostiantyn Liakhov
Copywriter Rohan Vitus Fernandes
Released November 2016

Awards

Ame Awards 2017
Use of Discipline Technology: Germany AME Silver Medallion
Use of Medium Print: Germany AME Bronze Medallion

Credits & Description

Agency: Serviceplan
Brand: Stylight
Country: Germany
Global Chief Creative Officer: Alexander Schill
Creative Innovation Director: Lorenz Langgartner
Creative Innovation Director: Franz Roeppischer
Art Director: Kostiantyn Liakhov
Art Director: Azim Abasbek
Copywriter: Rohan Fernandes
Project Manager: Lisa Sophie Brilla
Dop: Stephon Karolus
Senior Motion Designer: Dennis Fritz
Mediaplaner: Lukas Pachoinig
Senior Mediaplaner: Jonas Binder
Client Services Associate (Shazam): Yasmine Morawej
Senior Pr: Claudia Kirchmair
Synopsis:
To promote Stylight, the online shopping platform where you can easily find almost every fashion item, we turned a whole fashion magazine into the most convenient shopping experience ever: a print ad in the front part of the magazine told readers that, with the new Visual Shazam feature, already installed on 90% of our target group’s smartphones, they could scan any item in the magazine and buy it directly through Stylight. With a single print ad, we turned the whole magazine into a relevant demonstration of the Stylight benefit, creating hundreds of direct sales opportunities, reaching thousands of fashion lovers.