Subaru WRX: Choose Your Own Angle by DDB Toronto for Subaru

Adsarchive » Film , Digital » Subaru » Subaru WRX: Choose Your Own Angle

Subaru WRX: Choose Your Own Angle

Pin to Collection
Add a note
Industry Cars
Media Film, Digital, Interactive & Mobile
Market Canada
Agency DDB Toronto
Released January 2011

Credits & Description

To promote the rally heritage of the Subaru WRX STI, DDB strapped four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario. The agency then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video.
Advertising Agency: DDB, Canada