Subaru Film, Digital Subaru WRX: Choose Your Own Angle by DDB Toronto

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Subaru WRX: Choose Your Own Angle

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Canada
Agency DDB Toronto
Released January 2011

Credits & Description

To promote the rally heritage of the Subaru WRX STI, DDB strapped four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario. The agency then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video.
Advertising Agency: DDB, Canada