Sydney Homeless Connect Digital Sydney Homeless: Street Life View by Clemenger BBDO Sydney

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Sydney Homeless: Street Life View

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Industry Charities, Foundations, Volunteers, Mobile applications
Media Digital, Interactive & Mobile
Market Australia
Agency Clemenger BBDO Sydney
Chief Creative Officer Ben Coulson
Junior Art Director Taylor Green
Senior Copywriter Josh Aitken
Junior Copywriter Nick Alcock
Creative Ellen Fromm, Isabella Caruso
Released August 2017

Credits & Description

Client: Sydney Homeless
Mayor of Martin Place: Lanz Priestley
Agency: Clemenger BBDO Sydney
Chief creative officer: Ben Coulson
Head of creative technology: Brendan Forster
Head of account management: Madeleine Marsh
Account manager: Rachel McEwen
Senior copywriter: Josh Aitken
Junior copywriter: Nick Alcock
Junior art director: Taylor Green
Developers: Dale Emrose and Jay Young
Senior designer: Ivan So
Lead digital producer: Claire Bisset
Head of design: Dan Mortensen
Junior integrated designer: Megan McPhall
Senior Sound Engineer: Anthony Tieran
Photographer: Ron Woodward
Creatives: Ellen Fromm and Isabella Caruso
To help raise awareness of the plight of over 100,000 Australians sleeping rough every night, Lanz Priestley, the mayor of ‘Tent City’ and founder of homeless organisation Sydney Homeless, together with Clemenger BBDO Sydney, has launched Street-Life View, an interactive website that lets you walk through Sydney’s Tent City despite its recent removal.