TALKTALK X FACTOR TV HEADS by CHI & Partners London for Talktalk

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Industry Telecommunications Services
Media Digital, Interactive & Mobile
Market United Kingdom
Agency CHI & Partners London
Executive Creative Director Jonathan Burley
Creative Director Monty Verdi
Art Director Jay Phillips
Copywriter Neil Clarke
Digital Creative Director Chad Warner
Editor Ross Hallard
Released April 2013

Credits & Description

Advertiser: TALKTALK
Category: Best Use of Technology
Advertising campaign: TALKTALK X FACTOR TV HEADS
Art Director: Jay Phillips (CHI & Partners)
Creative Director: Monty Verdi (CHI & Partners)
Creative Director: Jonathan Burley (CHI & Partners)
Planner: Sarah Clark (CHI & Partners)
Production Company Producer: Tom Berendsen (Friend)
Production Company: MPC (MPC)
Editor: Ross Hallard (Trim)
Digital Creative Director: Chad Warner (CHI & Partners)
Sound Design: Dave Cooper (Scramble)
Director Of Photography: Denzil Armour-Brown
Directors: Georgie And Geremy (Legs)
Account Manager: Kim Ellis (CHI & Partners)
Copywriter: Neil Clarke (CHI & Partners)
Executive Creative Director: Jonathan Burley (CHI & Partners)
Executive Producer: Luke Jacobs
Agency Producer: Nicola Ridley (CHI & Partners)
Production Company: The App Business (The App Business)

Brief Explanation
The Brief:Create a campaign to launch TalkTalk TV. The Solution:We wanted to gives the viewers the chance to become the stars of TV. So we sponsored The X Factor, Britain’s most popular TV show, and created a platform idea called TalkTalk TV heads. Using webcams or camera on phones, viewers could perform and create HD music videos anywhere, anytime. These were shared through Facebook and other social networks. The most popular ones became the ads during The X Factor show.