The Everyday Collection Tweet-to-Runway Show by Mono, Tool Of North America for Target

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The Everyday Collection Tweet-to-Runway Show

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Industry Supermarkets
Media Film, Digital, Interactive & Mobile
Market United States
Agency Mono
Agency Tool Of North America
Director Jason Zada
Released January 2013

Credits & Description

Media: Online
Category: Retail services
Agency: Mono
Brand: Target
Geo: Americas, United States

On January 24th, The Everyday Collection went live with the first ever Tweet-to-Runway show - a runway spectacular inspired by everyday tweets. Thousands participated, hundreds were chosen to have their tweets performed on the catwalk and featured with products from The Everyday Collection by Target. To everyone who joined the event, thanks for showing the world just how fabulous the everyday really is. And to everyone who tuned in for the show: Work it. Own it. Everyday day.

Advertising Agency: mono, Minneapolis, USA
Production Company: Tool of North America
Director: Jason Zada
Published: January 2013