Mimeisthai by Clemenger BBDO Sydney for TEDx

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Mimeisthai

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Media Digital, Interactive & Mobile
Market Australia
Agency Clemenger BBDO Sydney
Associate Creative Director Luke Hawkins
Executive Creative Director Paul Nagy
Creative Director James Theophane
Art Director James Theophane
Editor Lucas Vazquez
Released May 2012

Awards

One Show 2013
One Show Interactive User Experience Design / Interaction Design Merit

Credits & Description

Entrant: Clemenger BBDO, Sydney
TEDx - "Mimeisthai"
Visit Website: http://dataport.com.au/tedx-awards/index.php
Corporate Name of Client: TEDx
Agency: Clemenger BBDO, Sydney
Executive Creative Director: Paul Nagy
Creative Director: James Theophane
Associate Creative Director: Luke Hawkins
Copywriters: Rees Steel/Joel Hauer
Art Director: James Theophane
Executive Agency Producer: Denise McKeon
Agency Producer: Jonathan Gerard
Creative Technologist: James Theophane
Programmers: Justin James Claydon/Kyle McDonald
Editor: Lucas Vazquez
Sound Design Company: Clemenger BBDO, Sydney
Sound Designer: Anthony Tiernan
Web Development: John Knutsson/Joshua Brown
Online: Toby Royce
User Experience: Claire Alexander
Data Visualisation: Small Multiples
Technology Infrastructure: Viocorp
Head of Craft: Tim McPherson
Description of the Project
"What Twitter Would Look Like, Without A Laptop Or Smartphone” - Fast Company
TEDx wanted their audience to connect with each other to build upon ideas they had heard in the room. Increasingly they found, come their intermission the audiences buried themselves in their smartphone or tablet, not connecting with their peers in the room.
"The World's First Spoken-Word Trending Engine" - SohoHouse
We turned their 1072 square meter Carriage Works Sydney theatre into a giant, real-time emerging topics trending engine. We installed an array of directional and parabolic mics strategically through the theatre. Each line-out connected directly to a dedicated speech-to-text engine. This took snippets of conversations spoken live from the theatre, and generated a live visualisation portraying ideas as they spread through the audience.
Think twitter, except without the need for a smartphone, laptop or tablet - to trend a topic all you need to do…is speak.
The audience was freed from their devices to converse and build upon the ideas in the room. The visualization generated a live topic feedback-loop on the big screen, and an online hub captured topics for later.