Tweetphony by Havas Worldwide Amsterdam for THE METROPOLE ORCHESTRA

Tweetphony

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Industry Cinemas, Theatres & Concert Halls
Media Digital, Interactive & Mobile
Market Netherlands
Agency Havas Worldwide Amsterdam
Production Perfect Fools
Released November 2012

Awards

Cannes Lions 2013
Cyber Lions Websites & Microsites; Travel, Entertainment & Leisure Silver

Credits & Description

Case Film URL: http://www.prize-entry.com/metropole_tweetphony/
Website URL: http://www.tweetphony.nl/?lang=en
Category: Entertainment & leisure
Brand: The Metropole Orchestra
Agency: Havas Worldwide
Country: Netherlands
This week Twitter is going musical, with âTweetphonyâ created by Havas Worldwide Amsterdam and Perfect Fools for The Metropole Orchestra. The orchestraâs subsidy and existence is currently under threat, and to raise awareness and save itself, the orchestra is trying a whole new approach. Tweetphony is a symphony crafted entirely by tweets based on letters associated with music notes, and will be compiled from the best and most interesting tweets submitted via the campaign site, which features a digital piano interface.
Category: Entertainment & leisure
URL: http://tweetphony.nl/?lang=en
Client: The Metropole Orchestra
Agency: Havas Worldwide
Production: Perfect Fools
Country: Netherlands