|Industry||Sports Teams & Events|
|Media||Digital, Interactive & Mobile|
|MIAF Awards 2011|
|MIXX Awards (Internet): Interactive Tools||Online, Interactive and Viral Video Campaigns||Second place|
Credits & Description
The Olympic Games in Sochi in 2014 concern everybody in Russia. But to attract Russian internet audience special approach and ingenuity are needed. That`s why we`ve created an alternative hero Zoich, the character who is beyond the political games and Olympic standards and causes a LOL-effect. He was encouraged to inspire many people to take part in the contest and to provoke a huge wave of interest towards the Olympic Games in Sochi 2014. http://www.youtube.com/watch?v=R926UJw7KacThe Digital Advert titled Olympic Games: Zoich was done by Pr-technologies advertising agency for product: The Olympic Games 2014 (brand: Olympic Games) in Russia. It was released in Mar 2011.