Works » Olympic Games

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Industry Sports Teams & Events
Media Digital, Interactive & Mobile
Market Russia
Agency Pr-technologies
Released March 2011


MIAF Awards 2011
MIXX Awards (Internet): Interactive Tools Online, Interactive and Viral Video Campaigns Second place

Credits & Description

The Olympic Games in Sochi in 2014 concern everybody in Russia. But to attract Russian internet audience special approach and ingenuity are needed. That`s why we`ve created an alternative hero Zoich, the character who is beyond the political games and Olympic standards and causes a LOL-effect. He was encouraged to inspire many people to take part in the contest and to provoke a huge wave of interest towards the Olympic Games in Sochi 2014.

The Digital Advert titled Olympic Games: Zoich was done by Pr-technologies advertising agency for product: The Olympic Games 2014 (brand: Olympic Games) in Russia. It was released in Mar 2011.