The Swedish Post Digital Sweden's Safest Hands by Akestam.holst Stockholm

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Sweden's Safest Hands

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Industry Postal, Courier, Shipping & Freight services
Media Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Released July 2012

Awards

Epica Awards 2012
Interactive Consumer Services & Household Interactive Bronze

Credits & Description

URL: http://ourwork.se/safesthands/
Agency (city): Åkestam Holst, Sweden
Creative Director(s): Andreas Ullenius
Copywriter(s): Hanna Björk
Art Director(s): Lars Holthe
Production Company (& City): From Stockholm with Love, Stockholm
Agency Producer(s): Leila El-Zein
Graphic Design: Oscar Gardö & Anna Forsberg
Account Director: Jaco Stjärne
Account Managers: Daniel Sundin & Maria Ljung
Planner: Lars Friberg
Web Designer: Andreas Dagman
Motion Designer: Nisse Axman
Digital Producer: Johan Eklund
Account Executive: Göran Åkestam
Studio Assistant: Kim Ihre
Sound Design Company: Plan 8, Stockholm

Short explanation
The brief was to encourage young Swedes to send more parcels with the Swedish Post.

We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content.

Description
Postal Service