The Parcel Memory by Akestam.holst Stockholm for The Swedish Post

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The Parcel Memory

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Industry Postal, Courier, Shipping & Freight services
Media Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Andreas Ullenius
Art Director Lars Holthe
Copywriter Joakim Labraaten
Released February 2013

Awards

London International Awards 2013
Digital Online Games Silver Winners

Credits & Description

Entrant: Åkestam Holst, Stockholm
The Swedish Post
"The Parcel Memory"
Visit web site: http://ourwork.se/memory/
Corporate Name of Client: The Swedish Post
Agency Account Director: Jacob Stjärne
Planner: Lars Friberg
Agency: Åkestam Holst , Stockholm
Creative Director: Andreas Ullenius
Copywriter: Joakim Labraaten
Art Director: Lars Holthe
Production Company: It's Showtime!
Production Manager: Katarina Johansson
Graphic Designer: Olov Öqvist
Digital Production Company: From Stockholm With Love
Interactive Producer: Johan Eklund
Studio Assistant: Felicia Lodin
Description of the Project:
Our brief was to promote the Swedish Post's pre-franked parcels and encourage people to send more Xmas gifts in December.
We created The Parcel Memory, an online match-making game challenging the nation to keep the parcels in mind. If you found a matching pair you won both. But since they're identical and giving
and receiving are just as fun, the gifts had to be sent to different receivers.