The Swedish Post Digital The Parcel Memory by Akestam.holst Stockholm

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The Parcel Memory

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Industry Postal, Courier, Shipping & Freight services
Media Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Andreas Ullenius
Art Director Lars Holthe
Copywriter Joakim Labraaten
Released February 2013


London International Awards 2013
Digital Online Games Silver Winners

Credits & Description

Entrant: Åkestam Holst, Stockholm
The Swedish Post
"The Parcel Memory"
Visit web site:
Corporate Name of Client: The Swedish Post
Agency Account Director: Jacob Stjärne
Planner: Lars Friberg
Agency: Åkestam Holst , Stockholm
Creative Director: Andreas Ullenius
Copywriter: Joakim Labraaten
Art Director: Lars Holthe
Production Company: It's Showtime!
Production Manager: Katarina Johansson
Graphic Designer: Olov Öqvist
Digital Production Company: From Stockholm With Love
Interactive Producer: Johan Eklund
Studio Assistant: Felicia Lodin
Description of the Project:
Our brief was to promote the Swedish Post's pre-franked parcels and encourage people to send more Xmas gifts in December.
We created The Parcel Memory, an online match-making game challenging the nation to keep the parcels in mind. If you found a matching pair you won both. But since they're identical and giving
and receiving are just as fun, the gifts had to be sent to different receivers.