Three Mobile Digital PONY MIXER by Wieden + Kennedy London

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PONY MIXER

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Industry Telecommunications Services
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Wieden + Kennedy London
Director Tom Kingsley
Released December 2012

Credits & Description

Advertiser: THREE MOBILE
Agency: WIEDEN+KENNEDY
Category: Animation
Animation/VFX Lead Artist: Chris Bristow (Munky )
Animation/VFX Artist: James Newport (Munky )
Animation/VFX Artist: Andy Hague (Munky )
Live Action And (Blink) Producer: Ewen Brown (Blink)
Animation/VFX Artist: Rob Ward (Munky )
Director: Tom Kingsley (Blink)
Flame Artist: Venancio David (Munky )
Programming And Interface: B-Reel (B-Reel)
VFX Line Producer: Liz Chan (Munky)
Animation/VFX Artist: Luca Paulli (Munky)
Animation/VFX Producer: Maria Manton (Munky)
CG Artist: Ryan Passmore (Munky)

Brief Explanation
The act of sharing a funny clip online is the core idea behind Three’s new advertising campaign. And with this in mind they developed a web-based app hosted on YouTube, PonyMixer.com. Starring Socks the Shetland Pony, (also featured in the TV), people can choose from 8 genres of music, from Rock to boy band and featuring iconic tracks, you can create your own customised dancing pony music promos. The director worked with the agency and their special team of designers and animators to create and produce the unique treatment for each music genre and all the customizable fun variables.