Tip Top Digital Tip Top: Tip Top Scoop by Colenso BBDO Auckland

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Tip Top: Tip Top Scoop

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Industry Ice cream & Cold desserts
Media Digital, Interactive & Mobile
Market New Zealand
Agency Colenso BBDO Auckland
Executive Creative Director Dave King, Steve Cochran
Copywriter Graeme Clarke
Digital Creative Director Terry Williams-Wilcock
Released November 2011

Credits & Description

With the onset of another Kiwi summer, Colenso BBDO and Tip Top developed an app dedicated to all ice cream lovers - Tip Top Scoop. This application helps users find their favourite NZ made Tip Top ice cream wherever they are.

With its Scoop Store locator feature, the app will find the Tip Top Scoop Store closest to you. The app will talk about new flavours available in store, and allows Tip Top fans to choose their favourite scoop combinations, ranking New Zealand's most popular ice cream flavours.

This is the first application created for Tip Top, and only the start of what will become an evolving platform for this iconic New Zealand brand.

Category: Food
Client: Tip Top
Agency: Colenso BBDO, Auckland
Production: Colenso BBDO Auckland
Country: New Zealand
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Copywriter: Graeme Clarke
Digital Creative Director: Terry Williams-Wilcock
Group Account Director: Marcelle Baker
Account Director: Helen Fitzsimons
Agency Producer: James McMullan
Agency Producer: Emma Tait
Account Executive - Matt Frost
Digital Designer - Josh Yee
Technical Director - Paul Headington
Digital Developer - Matt Visser
Mac Op - Tias Somers
Senior Brand Manager, Fonterra Brands (Tip Top) Ltd - Tracey Fookes