Tmn Digital VALENTINE'S DAY by Ogilvy & Mather Lisbon

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VALENTINE'S DAY

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Industry Telecommunications Services
Media Digital, Interactive & Mobile
Market Portugal
Agency Ogilvy & Mather Lisbon
Creative Director Jorge Coelho
Art Director Helder Ventura
Copywriter João Guimarães
Released November 2012

Credits & Description

Advertiser: TMN
Agency: OGILVY & MATHER ADVERTISING PORTUGAL
Category: Video
Advertising campaign: VALENTINE'S DAY
Account Executive: Ana Marta Duarte (Ogilvy & Mather Advertising Portugal)
Creative Supervisor: André Lacerda (Ogilvy & Mather Advertising Portugal)
Copywriter: João Guimarães (Ogilvy & Mather Advertising Portugal)
Agency Producer: Paulo Carrapito (Ogilvy & Mather Advertising Portugal)
Managing Partner: Francisco Costa (Ogilvy & Mather Advertising Portugal)
Art Director: Helder Ventura (Ogilvy & Mather Advertising Portugal)
Creative Director: Jorge Coelho (Ogilvyone Portugal)
Account Director: Manuel Gravata (Ogilvy & Mather Advertising Portugal)

Brief Explanation
This is a true storyA man drives a van.Somewhere else, we see a girl working.He parks the van and opens the cargo door. There’s a projector inside.With a laser pen he draws a heart and a message on the wall of a building:You are my love.He calls her.She comes to the window, sees the message on the wall, gets really emotional and rushes to the street. He also runs towards her with a bouquet of roses.They hug and kiss.Then… he kneels and asks her to marry him.It´s Valentine´s Day.