J-DAR by DDB Toronto, Tribal Toronto for Toronto Jewish Film Festival

J-DAR

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Industry Shows, Events & Festivals
Media Digital, Interactive & Mobile
Market Canada
Agency DDB Toronto
Executive Creative Director Denise Rossetto, Todd Mackie
Art Director Jake Bundock
Designer Jake Bundock, Devon Williamson
Agency Tribal Toronto
Released April 2013

Credits & Description

The Toronto Jewish Film Festival needed to broaden its reach and increase ticket sales. DDB/Tribal Canada's challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. The agency set out to correct this perception by proving to people that while they may not know it, theyâre already fans of Jewish movies.
DDB/Tribal Canada created a fun online tool called J-DAR. It calculates how Jewish your favourite Hollywood movies are. All J-DAR results are accompanied by contextualized TJFF film recommendations and a link to purchase festival tickets. See: http://j-dar.ca
Category: Other
URL: http://j-dar.ca
Client: Toronto Jewish Film Festival
Agency: DDB Canada / Tribal Toronto
Country: Canada
Executive Creative Director: Todd Mackie
Executive Creative Director: Denise Rossetto
Art Director: Jake Bundock
Creative Director/ writer: david ross
Creative Director/ writer: David Horovitch
Creative Director/ art director: Paul Wallace
Strategist: Parker Mason
Strategist: Sandra Moretti
Designer: Jake Bundock
Designer: Devon Williamson
Production Manager: Chris Webden
Production Manager: Cathy Kim
Account team: Melanie Johnston (Managing Director and SVP)
Account team: Leigh Farlow (Sr. Account Executive)
Developers: Gar Liu, Brendyn Zachary
Director of Technology: Joe Dee
Information Architects: Dale McRae, Daniel Wiseman
Online Analyst: Kevin McHugh
Audio House: Keen Music