|Industry||Shows, Events & Festivals|
|Media||Digital, Interactive & Mobile|
|Executive Creative Director||Denise Rossetto, Todd Mackie|
|Art Director||Jake Bundock|
|Designer||Jake Bundock, Devon Williamson|
Credits & Description
The Toronto Jewish Film Festival needed to broaden its reach and increase ticket sales. DDB/Tribal Canada's challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. The agency set out to correct this perception by proving to people that while they may not know it, theyâre already fans of Jewish movies.