Toto Digital TOILET BIKE NEO by Dentsu Inc. Tokyo, PARTY Tokyo

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TOILET BIKE NEO

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Industry Motorcycles
Media Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Agency PARTY Tokyo
Released May 2011

Awards

One Show 2012
One Show Interactive Integrated Branding / Integrated Branding Campaign - 360 Merit

Credits & Description

Category Stunts & Live Advertising
Title TOILET BIKE NEO
Advertiser/Client TOTO
Product/Service TOTO
Entrant Company: DENTSU Tokyo, JAPAN
Advertising Agency: DENTSU Tokyo, JAPAN
2nd Advertising Agency: PARTY Tokyo, JAPAN
Yoshimitsu Sawamoto Executive Creative Director
Hiroki Nakamura/Junichi Harima/Sohei Okano Creative Director
Junichi Harima/Sohei Okano/Noriaki Onoe Copywriter
Tsubasa Adachi/Kentaro Sagara Art Director
Kiyoshi Obara Photographer
Noriaki Onoe/Emi Kubota/Hirochika Horiuchi/Fujio Fujii/Tomoko Takeda/Kimiko Sekido/Nao Hirano Illustrator
Kentaro Sagara Typographer
Tomonobu Yamazumi/So Moriyama Producer
Tatsuyoshi Umezawa/Miyuki Tsuya Account Manager
Hiroki Nakamura/Junichi Harima/Noriaki Onoe Planner
Tatsuyoshi Umezawa/Miyuki Tsuya Account Manager
Hiroki Nakamura/Junichi Harima/Noriaki Onoe Planner
Description of Ambient execution:
We made the ultimate eco-vehicle with TOTO – which is the poop-powered advertising bike, “Toilet Bike Neo”. We traveled around Japan for a month with that bike, advertising ecology.
English Translation of Main Headlines:
We made the ultimate eco-vehicle with TOTO – which is the poop-powered advertising bike, “Toilet Bike Neo”.