Toyota Digital BACKSEAT DRIVER by PARTY Tokyo

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BACKSEAT DRIVER

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Industry Cars
Media Digital, Interactive & Mobile
Market Japan
Agency PARTY Tokyo
Released June 2012

Awards

Spikes Asia 2012
Mobile Mobile Games Gold

Credits & Description

Type of Entry Mobile
Category Mobile Games
Title BACKSEAT DRIVER
Advertiser/Client TOYOTA MOTOR SALES AND MARKETING
Product/Service TOYOTA
Entrant Company: PARTY Tokyo, JAPAN
Advertising Agency: PARTY Tokyo, JAPAN
Party Creative Director/Technical Director/Art Director
Takayuki Sugihara (Roughark)/Party Designer
Nao Tokui (Qosmo)/Party Programmer
Rie Fujinaka (Noppo) Pictogram Designer
Yoshiyuki Odajima 3d Designer
Party/Seiichi Saito (Rhizomatiks) Producer
Tomoko Kataoka (Manual Of Errors Artists)/Yu Yamaguchi (Manual Of Errors Artists Sound Design
Engine Plus Movie Production
Party Creative Agency
Links: http://prty.jp/award/2012/toytoyota---backseat-driver.html
Brief Explanation
Backseat Driver is the first digital toy from ToyToyota. It's an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he/she is riding. They can collect actual shops and landmarks, which are generated using the Foursquare API. The player can accrue points, customize their car, and share their drive with friends via Twitter. The 'Backseat Driver' offers the passenger a new way to enjoy driving.