Toyota Digital iQ Street View by Happiness Brussels

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iQ Street View

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Industry Cars, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market Belgium
Agency Happiness Brussels
Creative Director Peter Ampe
Art Director Naim Baddich
Copywriter Patrick Glorieux
Editor Bob Jeusette
Released May 2012


London International Awards 2012
Digital Automotive Short List

Credits & Description

Entrant: Happiness Brussels, Brussels
Toyota - "iQ Street View"
Visit Website:
Corporate Name of Client: Toyota
Client Account Director: Patrice Vekemans
Agency Account Director: Pascal Kemajou
Agency: Happiness Brussels, Brussels
Creative Director: Peter Ampe
Creative Management: Karen Corrigan/Isabel Peeters
Copywriter: Patrick Glorieux
Art Director: Naim Baddich
Agency Producers: Bart Vande Maele/
Jean Eric Le Coniac
Programmer: Bliss Interactive
Graphic Designers: Jeremy Vandenbosch/Naim Baddich
Director of Photography: Bob Jeusette
Digital Production Company: Bliss Interactive
Editor: Bob Jeusette
Description of the Project
The Toyota iQ completed Google Street View in Belgium by filming all streets Google couldn’t get into. A PR strategy and making of video led people to our version of the Street View site. There people could tag their streets to invite the street view crew. When their street was filmed a direct mailing was sent to all people living in the street with a promotional message and an invite to check their street on