Västtrafik Digital VÄSTTRAFIK by Forsman & Bodenfors Gothenburg

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Industry Automotive products, services and accessories, Software & Multimedia Productions, SaaS
Media Digital, Interactive & Mobile
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Copywriter Anders Hegerfors
Released May 2012


London International Awards 2012
Digital Apps/Products Silver Winner
Digital Mobile Apps Bronze Winner

Credits & Description

Entrant: Forsman & Bodenfors, Gothenburg
Tram Sightseeing App
Visit Website: http://entries.se/e/vasttrafik/tramsightseeing/
Corporate Name of Client: VÄSTTRAFIK
Client Account Director: Susanne Eriksson
Agency Account Director: Greger Andersson
Agency: Forsman & Bodenfors, Gothenburg
Copywriter: Anders Hegerfors
Art Directors: Lars Jansson/Staffan Forsman
Agency Producer: Digital Eva Råberg
Production Manager: Jenny Edvardsson
Design: Staffan Håkansson
Interaction Designer: Johan Wingård
Description of the Project
Tourists in Gothenburg pay good money for sightseeing tours. Unnecessarily, we thought. So we created the app Tram Sightseeing. For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the app telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.