Transport Accident Commission (TAC) Digital #Homesafely by Naked Communications


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Industry Traffic safety
Media Digital, Interactive & Mobile
Market Australia
Agency Naked Communications
Executive Creative Director Simon Veksner
Creative Chris Costuna, Tristan Grahan
Released December 2012

Credits & Description

Category: Public services & utilities
Brand: TAC
Agency: Naked Communications Melbourne
Country: Australia
The #Homesafely campaign for The Transport Accident Commission (TAC) by Naked Communications Melbourne allows the public to send personalized road safety messages to their loved ones via outdoor billboards and radio ads. Users visit the #Homesafely website (, write or record their message, then select when and where their message should be displayed to coincide with the recipient's commute. Messages are also published to Twitter with the hashtag #Homesafely.

Category: Public services & utilities
Client: TAC
Agency: Naked Communications Melbourne
Country: Australia
Executive Creative Director: Simon Veksner
Creative: Chris Costuna
Creative: Tristan Grahan
Strategist: Lach Hall
Planner: adam ferrier
Account Director: Ashley Smith
General Manager: Matt Houltham
Senior Account Manager: Renata Gordon