TUI.com: Bad Weather Vacation by Jung Von Matt/Alster Hamburg for Tui

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TUI.com: Bad Weather Vacation

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Industry Transport, travel & tourism, Travel Agencies, Tour Operators & Travel Services
Media Digital, Interactive & Mobile
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Gotz Ulmer
Creative Director Michael Ploj
Released April 2011

Credits & Description

Case Movie: http://vimeo.com/23157514
During last winter, TUI, one of the biggest tourism firms in Germany, launched a special action to promote the brand. The “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.
Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Director: Götz Ulmer
Creative Director: Michael Ploj
Art Directors: Andres Maldonado, Tommy Norin
Copywriters: Salvatore Russomano, Georg Muehl
Accounts: Alexander Kerkow, René Requardt
Motion Graphics and 3D: Lucas Zanotto
Programming: Clanmo
Programming:Christian Roeingh